Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C8CED
RGB
12, 140, 237
HSL
206, 90%, 49%
HSB
206, 95%, 93%
CMYK
95, 41, 0, 7
LAB
56, -4, -59
LCH
56, 59, 267
OKLCH
0.63, 0.17, 250
XYZ
25, 25, 84
LUV
56, -33, -90
HWB
206, 5%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.