Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C8CF8
RGB
12, 140, 248
HSL
207, 94%, 51%
HSB
207, 95%, 97%
CMYK
95, 44, 0, 3
LAB
57, 0, -64
LCH
57, 64, 270
OKLCH
0.64, 0.19, 252
XYZ
26, 26, 92
LUV
57, -32, -98
HWB
207, 5%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.