Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C8DD3
RGB
12, 141, 211
HSL
201, 89%, 44%
HSB
201, 94%, 83%
CMYK
94, 33, 0, 17
LAB
55, -12, -45
LCH
55, 47, 255
OKLCH
0.62, 0.14, 242
XYZ
21, 24, 65
LUV
55, -35, -68
HWB
201, 5%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.