Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C8DFF
RGB
12, 141, 255
HSL
208, 100%, 52%
HSB
208, 95%, 100%
CMYK
95, 45, 0, 0
LAB
57, 2, -66
LCH
57, 67, 271
OKLCH
0.64, 0.20, 253
XYZ
28, 26, 98
LUV
57, -32, -103
HWB
208, 5%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.