Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0CA1DC
RGB
12, 161, 220
HSL
197, 90%, 45%
HSB
197, 95%, 86%
CMYK
95, 27, 0, 14
LAB
62, -20, -40
LCH
62, 45, 244
OKLCH
0.67, 0.14, 234
XYZ
26, 31, 72
LUV
62, -41, -60
HWB
197, 5%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.