Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0CA7FA
RGB
12, 167, 250
HSL
201, 96%, 51%
HSB
201, 95%, 98%
CMYK
95, 33, 0, 2
LAB
65, -14, -52
LCH
65, 54, 255
OKLCH
0.70, 0.16, 242
XYZ
31, 35, 95
LUV
65, -41, -81
HWB
201, 5%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.