Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0CB2E5
RGB
12, 178, 229
HSL
194, 90%, 47%
HSB
194, 95%, 90%
CMYK
95, 22, 0, 10
LAB
67, -25, -37
LCH
67, 45, 236
OKLCH
0.71, 0.14, 228
XYZ
30, 38, 80
LUV
67, -46, -54
HWB
194, 5%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.