Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
0D0000
RGB
13, 0, 0
HSL
0, 100%, 3%
HSB
0, 100%, 5%
CMYK
0, 100, 100, 95
LAB
1, 4, 1
LCH
1, 4, 20
OKLCH
0.10, 0.04, 29
XYZ
0, 0, 0
LUV
1, 3, 1
HWB
0, 0%, 95%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.