Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D243B
RGB
13, 36, 59
HSL
210, 64%, 14%
HSB
210, 78%, 23%
CMYK
78, 39, 0, 77
LAB
13, -2, -18
LCH
13, 18, 263
OKLCH
0.25, 0.05, 251
XYZ
2, 2, 4
LUV
13, -7, -16
HWB
210, 5%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.