Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D2835
RGB
13, 40, 53
HSL
200, 61%, 13%
HSB
200, 75%, 21%
CMYK
75, 25, 0, 79
LAB
15, -7, -12
LCH
15, 14, 240
OKLCH
0.26, 0.04, 232
XYZ
2, 2, 4
LUV
15, -8, -10
HWB
200, 5%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.