Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D2843
RGB
13, 40, 67
HSL
210, 68%, 16%
HSB
210, 81%, 26%
CMYK
81, 40, 0, 74
LAB
15, -2, -20
LCH
15, 21, 264
OKLCH
0.27, 0.06, 251
XYZ
2, 2, 6
LUV
15, -8, -19
HWB
210, 5%, 74%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.