Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D2D4E
RGB
13, 45, 78
HSL
210, 71%, 18%
HSB
210, 83%, 31%
CMYK
83, 42, 0, 69
LAB
18, -1, -24
LCH
18, 24, 267
OKLCH
0.29, 0.07, 252
XYZ
2, 3, 8
LUV
18, -9, -25
HWB
210, 5%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.