Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D2D5B
RGB
13, 45, 91
HSL
215, 75%, 20%
HSB
215, 86%, 36%
CMYK
86, 51, 0, 64
LAB
18, 3, -32
LCH
18, 32, 276
OKLCH
0.30, 0.09, 258
XYZ
3, 3, 10
LUV
18, -9, -34
HWB
215, 5%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.