Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3346
RGB
13, 51, 70
HSL
200, 69%, 16%
HSB
200, 81%, 27%
CMYK
81, 27, 0, 73
LAB
19, -8, -16
LCH
19, 18, 244
OKLCH
0.30, 0.05, 235
XYZ
2, 3, 6
LUV
19, -12, -16
HWB
200, 5%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.