Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D346F
RGB
13, 52, 111
HSL
216, 79%, 24%
HSB
216, 88%, 44%
CMYK
88, 53, 0, 56
LAB
22, 6, -39
LCH
22, 39, 279
OKLCH
0.34, 0.11, 259
XYZ
4, 4, 16
LUV
22, -11, -45
HWB
216, 5%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.