Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3546
RGB
13, 53, 70
HSL
198, 69%, 16%
HSB
198, 81%, 27%
CMYK
81, 24, 0, 73
LAB
20, -9, -15
LCH
20, 17, 238
OKLCH
0.31, 0.05, 230
XYZ
3, 3, 6
LUV
20, -12, -15
HWB
198, 5%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.