Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3666
RGB
13, 54, 102
HSL
212, 77%, 23%
HSB
212, 87%, 40%
CMYK
87, 47, 0, 60
LAB
22, 1, -33
LCH
22, 33, 272
OKLCH
0.33, 0.10, 255
XYZ
4, 4, 13
LUV
22, -11, -38
HWB
212, 5%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.