Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3740
RGB
13, 55, 64
HSL
191, 66%, 15%
HSB
191, 80%, 25%
CMYK
80, 14, 0, 75
LAB
21, -12, -10
LCH
21, 16, 220
OKLCH
0.31, 0.05, 215
XYZ
2, 3, 5
LUV
21, -13, -9
HWB
191, 5%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.