Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3744
RGB
13, 55, 68
HSL
194, 68%, 16%
HSB
194, 81%, 27%
CMYK
81, 19, 0, 73
LAB
21, -11, -13
LCH
21, 17, 229
OKLCH
0.31, 0.05, 223
XYZ
3, 3, 6
LUV
21, -13, -12
HWB
194, 5%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.