Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D375F
RGB
13, 55, 95
HSL
209, 76%, 21%
HSB
209, 86%, 37%
CMYK
86, 42, 0, 63
LAB
22, -2, -28
LCH
22, 28, 266
OKLCH
0.33, 0.08, 251
XYZ
4, 4, 11
LUV
22, -12, -32
HWB
209, 5%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.