Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D387C
RGB
13, 56, 124
HSL
217, 81%, 27%
HSB
217, 90%, 49%
CMYK
90, 55, 0, 51
LAB
24, 8, -44
LCH
24, 44, 280
OKLCH
0.36, 0.12, 260
XYZ
5, 4, 20
LUV
24, -12, -52
HWB
217, 5%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.