Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D396C
RGB
13, 57, 108
HSL
212, 79%, 24%
HSB
212, 88%, 42%
CMYK
88, 47, 0, 58
LAB
23, 2, -35
LCH
23, 35, 273
OKLCH
0.35, 0.10, 255
XYZ
4, 4, 15
LUV
23, -12, -41
HWB
212, 5%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.