Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3C69
RGB
13, 60, 105
HSL
209, 78%, 23%
HSB
209, 88%, 41%
CMYK
88, 43, 0, 59
LAB
24, -1, -31
LCH
24, 31, 267
OKLCH
0.35, 0.09, 252
XYZ
4, 4, 14
LUV
24, -13, -37
HWB
209, 5%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.