Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3C6E
RGB
13, 60, 110
HSL
211, 79%, 24%
HSB
211, 88%, 43%
CMYK
88, 45, 0, 57
LAB
25, 0, -34
LCH
25, 34, 271
OKLCH
0.36, 0.10, 254
XYZ
5, 4, 15
LUV
25, -13, -41
HWB
211, 5%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.