Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3C76
RGB
13, 60, 118
HSL
213, 80%, 26%
HSB
213, 89%, 46%
CMYK
89, 49, 0, 54
LAB
25, 3, -38
LCH
25, 38, 275
OKLCH
0.36, 0.11, 256
XYZ
5, 5, 18
LUV
25, -13, -46
HWB
213, 5%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.