Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3D5D
RGB
13, 61, 93
HSL
204, 75%, 21%
HSB
204, 86%, 36%
CMYK
86, 34, 0, 64
LAB
24, -6, -24
LCH
24, 25, 255
OKLCH
0.35, 0.07, 243
XYZ
4, 4, 11
LUV
24, -14, -28
HWB
204, 5%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.