Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3E86
RGB
13, 62, 134
HSL
216, 82%, 29%
HSB
216, 90%, 53%
CMYK
90, 54, 0, 47
LAB
27, 8, -46
LCH
27, 46, 280
OKLCH
0.38, 0.13, 259
XYZ
6, 5, 23
LUV
27, -13, -57
HWB
216, 5%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.