Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3F5B
RGB
13, 63, 91
HSL
202, 75%, 20%
HSB
202, 86%, 36%
CMYK
86, 31, 0, 64
LAB
25, -8, -22
LCH
25, 23, 250
OKLCH
0.35, 0.07, 239
XYZ
4, 4, 11
LUV
25, -15, -25
HWB
202, 5%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.