Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D417B
RGB
13, 65, 123
HSL
212, 81%, 27%
HSB
212, 89%, 48%
CMYK
89, 47, 0, 52
LAB
27, 2, -38
LCH
27, 38, 273
OKLCH
0.38, 0.11, 255
XYZ
6, 5, 19
LUV
27, -14, -48
HWB
212, 5%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.