Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D4574
RGB
13, 69, 116
HSL
207, 80%, 25%
HSB
207, 89%, 45%
CMYK
89, 41, 0, 55
LAB
28, -3, -33
LCH
28, 33, 265
OKLCH
0.38, 0.10, 249
XYZ
5, 6, 17
LUV
28, -16, -41
HWB
207, 5%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.