Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D476B
RGB
13, 71, 107
HSL
203, 78%, 24%
HSB
203, 88%, 42%
CMYK
88, 34, 0, 58
LAB
28, -7, -26
LCH
28, 27, 254
OKLCH
0.38, 0.08, 242
XYZ
5, 6, 15
LUV
28, -17, -32
HWB
203, 5%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.