Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D4787
RGB
13, 71, 135
HSL
211, 82%, 29%
HSB
211, 90%, 53%
CMYK
90, 47, 0, 47
LAB
30, 2, -42
LCH
30, 42, 273
OKLCH
0.40, 0.12, 255
XYZ
7, 6, 24
LUV
30, -16, -53
HWB
211, 5%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.