Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D488C
RGB
13, 72, 140
HSL
212, 83%, 30%
HSB
212, 91%, 55%
CMYK
91, 49, 0, 45
LAB
30, 3, -44
LCH
30, 44, 275
OKLCH
0.41, 0.13, 256
XYZ
7, 7, 26
LUV
30, -16, -57
HWB
212, 5%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.