Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D495B
RGB
13, 73, 91
HSL
194, 75%, 20%
HSB
194, 86%, 36%
CMYK
86, 20, 0, 64
LAB
28, -14, -16
LCH
28, 21, 230
OKLCH
0.38, 0.06, 223
XYZ
4, 6, 11
LUV
28, -19, -18
HWB
194, 5%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.