Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D4DA4
RGB
13, 77, 164
HSL
215, 85%, 35%
HSB
215, 92%, 64%
CMYK
92, 53, 0, 36
LAB
33, 9, -53
LCH
33, 54, 279
OKLCH
0.44, 0.15, 258
XYZ
10, 8, 36
LUV
33, -17, -71
HWB
215, 5%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.