Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D4F96
RGB
13, 79, 150
HSL
211, 84%, 32%
HSB
211, 91%, 59%
CMYK
91, 47, 0, 41
LAB
33, 3, -45
LCH
33, 45, 273
OKLCH
0.43, 0.13, 255
XYZ
8, 8, 30
LUV
33, -18, -60
HWB
211, 5%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.