Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D549F
RGB
13, 84, 159
HSL
211, 85%, 34%
HSB
211, 92%, 62%
CMYK
92, 47, 0, 38
LAB
35, 3, -47
LCH
35, 47, 273
OKLCH
0.45, 0.14, 255
XYZ
10, 9, 34
LUV
35, -19, -64
HWB
211, 5%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.