Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D585F
RGB
13, 88, 95
HSL
185, 76%, 21%
HSB
185, 86%, 37%
CMYK
86, 7, 0, 63
LAB
34, -20, -11
LCH
34, 23, 208
OKLCH
0.42, 0.07, 205
XYZ
6, 8, 12
LUV
34, -24, -11
HWB
185, 5%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.