Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D5868
RGB
13, 88, 104
HSL
191, 78%, 23%
HSB
191, 88%, 41%
CMYK
87, 15, 0, 59
LAB
34, -18, -16
LCH
34, 24, 222
OKLCH
0.43, 0.07, 217
XYZ
6, 8, 14
LUV
34, -23, -18
HWB
191, 5%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.