Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D59BA
RGB
13, 89, 186
HSL
214, 87%, 39%
HSB
214, 93%, 73%
CMYK
93, 52, 0, 27
LAB
38, 9, -58
LCH
38, 59, 279
OKLCH
0.48, 0.17, 258
XYZ
13, 11, 48
LUV
38, -20, -81
HWB
214, 5%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.