Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D5DC4
RGB
13, 93, 196
HSL
214, 88%, 41%
HSB
214, 93%, 77%
CMYK
93, 53, 0, 23
LAB
40, 10, -61
LCH
40, 62, 279
OKLCH
0.50, 0.18, 258
XYZ
14, 12, 54
LUV
40, -20, -86
HWB
214, 5%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.