Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D6083
RGB
13, 96, 131
HSL
198, 82%, 28%
HSB
198, 90%, 51%
CMYK
90, 27, 0, 49
LAB
38, -14, -27
LCH
38, 30, 243
OKLCH
0.46, 0.09, 233
XYZ
8, 10, 23
LUV
38, -24, -35
HWB
198, 5%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.