Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D616F
RGB
13, 97, 111
HSL
189, 79%, 24%
HSB
189, 88%, 44%
CMYK
88, 13, 0, 56
LAB
37, -20, -15
LCH
37, 25, 217
OKLCH
0.45, 0.08, 213
XYZ
7, 10, 17
LUV
37, -26, -17
HWB
189, 5%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.