Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D6470
RGB
13, 100, 112
HSL
187, 79%, 25%
HSB
187, 88%, 44%
CMYK
88, 11, 0, 56
LAB
38, -21, -14
LCH
38, 25, 214
OKLCH
0.46, 0.08, 210
XYZ
8, 10, 17
LUV
38, -27, -16
HWB
187, 5%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.