Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D6484
RGB
13, 100, 132
HSL
196, 82%, 28%
HSB
196, 90%, 52%
CMYK
90, 24, 0, 48
LAB
39, -15, -25
LCH
39, 29, 239
OKLCH
0.47, 0.09, 230
XYZ
9, 11, 23
LUV
39, -26, -33
HWB
196, 5%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.