Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D6492
RGB
13, 100, 146
HSL
201, 84%, 31%
HSB
201, 91%, 57%
CMYK
91, 32, 0, 43
LAB
40, -11, -33
LCH
40, 34, 251
OKLCH
0.48, 0.10, 240
XYZ
10, 11, 29
LUV
40, -25, -44
HWB
201, 5%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.