Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D6498
RGB
13, 100, 152
HSL
202, 84%, 32%
HSB
202, 91%, 60%
CMYK
91, 34, 0, 40
LAB
40, -9, -36
LCH
40, 37, 256
OKLCH
0.48, 0.11, 243
XYZ
10, 11, 31
LUV
40, -25, -49
HWB
202, 5%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.