Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D656D
RGB
13, 101, 109
HSL
185, 79%, 24%
HSB
185, 88%, 43%
CMYK
88, 7, 0, 57
LAB
38, -22, -12
LCH
38, 25, 208
OKLCH
0.46, 0.08, 205
XYZ
8, 10, 16
LUV
38, -28, -13
HWB
185, 5%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.