Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D679E
RGB
13, 103, 158
HSL
203, 85%, 34%
HSB
203, 92%, 62%
CMYK
92, 35, 0, 38
LAB
41, -9, -37
LCH
41, 38, 257
OKLCH
0.49, 0.12, 244
XYZ
11, 12, 34
LUV
41, -25, -52
HWB
203, 5%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.