Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D67E8
RGB
13, 103, 232
HSL
215, 89%, 48%
HSB
215, 94%, 91%
CMYK
94, 56, 0, 9
LAB
45, 16, -73
LCH
45, 75, 282
OKLCH
0.55, 0.21, 260
XYZ
20, 16, 78
LUV
45, -22, -106
HWB
215, 5%, 9%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.